Built to be found —
websites and shops from Zurich.
We build websites and online shops — with proven standard software or as a bespoke development, depending on what your business actually needs. The shop is built around your range: variants, customer-specific prices and the connection to your ERP decide the choice — from Zurich, for clients in Switzerland and beyond.
The question first, then the system.
There is no shop solution that suits everyone. A shop with 200 articles and standard shipping needs something other than a range with variants, customer prices and ERP integration. We are tied to no system — and therefore recommend what fits your range, your processes and your budget.
That applies in both directions: where a standard solution suffices, we do not build a bespoke one. And where standard software would restrict you permanently, we say so.
Where a shop already exists, the question starts differently — then a health check shows what is holding it back today.
Web presences that are fast and maintainable
From the corporate site to the campaign page. On request with a standard system (WordPress, Drupal) or as a bespoke build on a modern stack — fast to load, low-barrier, and in every case built so that you can maintain the content yourself.
Shops with standard software or bespoke development
We set up established shop systems — Shopify, WooCommerce, Magento — and develop bespoke where the standard does not carry: for unusual pricing logic, complex ranges or deep ERP integration. We make the choice together, based on your requirements, not on a partnership.
SEO and AI SEO
Technical SEO, content and structure — and beyond that, optimisation for AI-assisted search. A growing share of your customers no longer asks Google but an AI assistant — and there, only what stands up as a source gets named.
Optimise rather than rebuild
An existing shop is often not at the end of its life, just badly configured. We examine loading times, usability, drop-off points in the checkout and visibility — and show you where the greatest leverage lies, in reworking or in rebuilding.
Found — by people and by machines.
Classical SEO remains the foundation: sound technology, fast loading times, a clear page structure, content that answers a real question, and a website that works on a mobile phone just as it does on a desktop screen.
AI SEO comes on top. Language models and AI overviews in search pick their sources differently from a classical results list. What helps there:
The SEO check as a way in. It starts with an examination of your site for technology, content and visibility — with a report of concrete measures, sorted by effect. From it you get a list of actions you can also work through yourself — with us or without.
E-commerce platform for Held AG —
from the system choice to going live.
01 · Starting point
Sales were to be extended by an online channel of their own — without endangering existing processes and without being tied to a system chosen in advance.
02 · Delivery
Project management across every stage: requirements, system choice, platform build and rollout — with interim states instead of surprises at the end.
03 · Result
An online sales channel of their own — live on schedule and run in daily business.
Not every case is a shop.
Part of our work begins before the product range: a first web presence for a new business, a digital presence from a single source, from the domain to the brand, the replacement of an existing corporate website. Sometimes the goal is narrower — a landing page for a specialist webinar, with exactly one purpose. And sometimes the best solution is that we make ourselves unnecessary: an SEO workshop that enables a team rather than binding it. (These case studies are in German.)
Objective and framework
What should the site achieve — sell, inform, bring enquiries? Only once that is clear do we talk about technology.
Concept and system choice
Structure, content, a system recommendation with reasons. You learn what the choice costs in the long run, not only what it costs today.
Delivery
Design, development, content, connection to your existing systems. You see interim states, not just the final result.
Launch and afterwards
Handover, introduction, measurement. After the launch begins the work that makes the difference: observing, sharpening, improving.
What does an online shop cost?
That depends on the range, the processes and the connection to existing systems. A shop with standard functions and a manageable range sits well below a solution with variants, customer-specific pricing and ERP integration. After a first conversation you get a range; after the concept, a dependable figure.
Which shop system is the right one?
That is decided by your range, by the interfaces you need and by who maintains the shop later. We are tied to no vendor and recommend with an open mind.
Can you take over an existing shop?
Yes. We first examine what can be kept. A rebuild is the exception, not the rule.
How long does it take for SEO to work?
Technical improvements take effect within a few weeks. Content and structural measures need three to six months before they show up steadily in the rankings.
What is the difference between SEO and AI SEO?
Classical SEO aims at placement in a list of results. AI SEO aims at your offering appearing in an assistant's answer — and there are no ten places there, only a few named sources. The foundations overlap; the demands on structure and evidence are higher.
Can we maintain the site ourselves later?
Yes. You maintain the content yourself; for structural or functional changes we are there. You receive all credentials and the full documentation.
Should your site do more than it does today?
We look at your presence and tell you where the greatest leverage lies — in the technology, the content or the visibility.
Discuss your web presence→