What we have learned from our projects.
Articles on project management, integration, e-commerce and visibility — written for the people who decide, not for search engines. No news, no advertising: pieces that will still hold next year.
Much about IT projects in public administration is decided before the start.
The technology is rarely the problem: requirements without an owner, governance as a formality and leadership as a side job — the four points that decide, and how to take the pressure off them.
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When a middleware pays off — and when it does not.
A direct interface or a platform? A level-headed way to decide, along the number of your systems, the error handling and the cost of running it — without a product catalogue.
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Shop systems compared: the choice follows the range, not the trend.
Shopify, WooCommerce or Shopware — compared along the criteria that count after go-live: range, pricing logic, ERP integration and three years of running costs.
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SEO and AI SEO: staying visible when the answer no longer has ten links.
AI assistants name only a few sources. What the classic SEO foundation still has to deliver — and which new disciplines come on top, from structured data to being unambiguous.
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D2C: how companies benefit from direct sales.
A higher margin and a direct customer relationship — what selling direct really brings in, which channel conflicts it sets off, and why the systems question decides the margin.
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