Landing page for Infinigate —
reach the audience, make the leads measurable.
01 · Starting point
For a webinar on cyber security, Infinigate needed a landing page alongside the existing homepage — a focused entry point with exactly one goal: reach the audience and get sign-ups.
02 · Challenge
A landing page for a professional audience must not read like an advertisement. It has to open the subject seriously, reach the audience it is meant for, build trust and make signing up as simple as possible — and its success has to be measurable rather than felt.
03 · What we did
We built the landing page with design variants for the A/B test, user tracking to evaluate behaviour, and a CRM connection so that sign-ups land directly in the sales process. The scope was described in advance and billed accordingly — both sides knew from the start what was part of the assignment.
04 · Result
A measurable campaign entry point: variants under test, behaviour evaluated, leads straight into the CRM.
Technologies used
What we took away
A landing page has one goal — every extra element that does not reach the sign-up lowers the rate.
Measurability belongs in the concept, not in the review afterwards. Plan variants and tracking from the start and every campaign teaches you something.
Planning a campaign with a measurable goal?
We build the entry point for it — with variants, tracking and a CRM connection from the start.
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