Landing page for Infinigate —
reach the audience, make the leads measurable.
01 · Starting point
For a webinar on cyber security, Infinigate needed a landing page alongside the existing homepage — a focused entry point with exactly one goal: sign-ups.
02 · Challenge
A landing page for a professional audience must not read like an advertisement. It has to open the subject seriously, build trust and make signing up as simple as possible — and its success has to be measurable rather than felt.
03 · What we did
We built the landing page with design variants for the A/B test, user tracking to evaluate behaviour, and a CRM connection so that sign-ups land directly in the sales process. The scope was described in advance and billed accordingly — both sides knew from the start what was part of the assignment.
04 · Result
A measurable campaign entry point: variants under test, behaviour evaluated, leads straight into the CRM.
Technologies used
What we took away
A landing page has one goal — every extra element that does not pay into the sign-up lowers the rate.
Measurability belongs in the concept, not in the review afterwards. Plan variants and tracking from the start and every campaign teaches you something.
Planning a campaign with a measurable goal?
We build the entry point for it — with variants, tracking and a CRM connection from the start.
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