Have a website created in Switzerland as an online business base
The relaunch of the ONE24 website with om3 marks an important step in the company’s digital transformation. Our client had made a name for itself with construction management and property development services. Through strategic measures in the areas of user experience, performance optimization and social media integration, we created a modern, user-friendly platform that not only improves visibility in search engines, but also promotes interaction with the target group.
The client wanted a comprehensive web relaunch
The initial situation: ONE24 wanted to replace its old corporate website and have om3 create a modern, user-friendly website. The main objectives of the project were to improve the user experience, increase performance and integrate seamlessly with existing social media campaigns. As part of this relaunch, we first took a comprehensive overview of the project. The objective was clear: ONE24 was not only to receive a new website, but also a platform that would advance the company’s digital strategy. Specific requirements were identified, such as improved navigation, faster loading times and the integration of e-commerce functions. The analysis of the existing website revealed weaknesses that needed to be remedied through targeted measures. It became clear that a user-centric design and technical optimizations were necessary to meet the demands of modern Internet users.
Technical implementation and challenges when creating a website
Several measures were required as part of the technical implementation. These included domain transfer, setting up hosting and implementing SSL encryption to ensure data security. These should not only be protective functions, but also contribute to building trust among users. Various challenges arose during the project, including the synchronization of content and the migration of data from the old to the new platform. Thanks to om3’s expertise, however, these typical website creation problems were successfully overcome.
Having a website created in Switzerland: time frame and efficiency
There was no time to lose. The entire implementation of the project took just two weeks. The fact that we were so efficient is thanks to clear project planning and close communication with ONE24. Despite the tight time frame, we still made sure to maintain the high quality standards that are a matter of course for us. Regular feedback loops enabled us to make adjustments promptly and ensure that the end product met expectations. The rapid implementation impressively demonstrates that it is possible to create a high-quality website in a short space of time. Performance optimization plays a crucial role in the user experience and is closely linked to SEO.
Have a website created: The importance of performance optimization
Performance optimization plays a crucial role in the user experience and is closely linked to SEO. In today’s digital landscape, it is essential that websites load quickly and provide a smooth interaction. For ONE24’s new website, performance optimization was not only a technical goal, but also a strategic approach to improving user satisfaction and increasing search engine visibility.
Influence on the user experience
Improved performance in the course of website creation has a direct impact on the user experience. Studies show that even a delay of just a few seconds when loading a page can lead to a significant increase in the bounce rate. Users today expect fast loading times and smooth navigation. At ONE24, various measures have been taken to meet these expectations. These included minimizing image sizes, optimizing scripts and implementing caching solutions.
Connection to SEO as part of the website creation process
The performance of a website also has a direct impact on search engine rankings. Google and other search engines consider loading speed as an important ranking factor. A slow website can lead to potential customers not only becoming frustrated but also leaving the site prematurely, which has a negative impact on visibility. Through targeted performance optimization, the new ONE24 website was not only able to improve its user-friendliness, but also strengthen its position in search engine results.
Technical measures to optimize performance
In addition to the steps already listed to increase performance, the use of a content delivery network (CDN) also ensures that content is delivered quickly to the user’s nearest geographical location. This significantly reduces loading times. In addition, attention was paid to a responsive design that adapts to different end devices and thus ensures consistent performance on smartphones, tablets and desktop PCs. Another important aspect of having the website created was the implementation of lazy loading for images and videos. This technology ensures that media content is only loaded when it appears in the user’s field of vision. This greatly reduces the initial loading time of the page, which is particularly beneficial for mobile users. All of these measures help to ensure that users stay on the page for longer and therefore increase the likelihood of a conversion.
Monitoring and improvements through website creation
Continuous monitoring is crucial in order to identify potential problems at an early stage and make immediate adjustments. Tools such as Google PageSpeed Insights or GTmetrix offer valuable insights into loading times and provide specific recommendations for improvement. Through regular analyses, companies such as ONE24 can ensure that their website always performs optimally and meets the changing requirements of users, even after the website has been created in Switzerland. Overall, it is clear that well thought-out performance optimization not only takes technical aspects into account, but also contributes directly to improving business success. It is therefore essential for companies that want to strengthen their digital presence to take this issue seriously.
UX-optimized design for a better user experience
A central aspect of om3’s UX-optimized design is the user-centric approach. When we created the website, we intensively researched and analyzed the needs and expectations of the target group. Through surveys and usability tests, we were able to gain valuable insights that were incorporated into the design decisions. For example, common navigation problems were identified and rectified in a targeted manner. The clear structure of the new website enables users to find the information they need quickly, which significantly increases overall satisfaction.
Visual design and interactivity through website creation
In addition to functionality, the visual design also plays a decisive role in the user experience. ONE24’s new website uses a modern and appealing design that blends harmoniously with the company’s corporate identity. Color palettes, fonts and images were carefully selected to create a pleasant atmosphere and represent the brand in the best possible way. In addition, interactive elements were integrated into the website design to help users identify better with the website. Animations and hover effects provide a dynamic user experience and encourage interaction.
Responsive design for mobile devices
Another important factor for user-friendliness is – as already mentioned – the responsive design of the new platform. More and more users are accessing websites via mobile devices, which is why it is essential that they are also displayed optimally on smartphones and tablets. The om3 team made sure that the new ONE24 website works perfectly on all devices. The adaptation to different screen sizes in the scope of the website creation service is automatic, ensuring a consistent user experience. This is particularly important as many potential customers are searching for services on mobile these days – even in the construction and real estate industry, as is the case with our client.
Have a website created: The advantage of accessibility
An often overlooked aspect of web design is accessibility. ONE24’s new website has been designed to be accessible to people with disabilities. The implementation of appropriate font sizes, contrasts and alternative text for images ensures that all users can access the content regardless of their abilities. This not only promotes inclusion, but can also have a positive impact on search engine rankings.
Continuous improvement through feedback
The process of UX optimization does not end after the launch of the website. To ensure that the platform always meets the needs of users, ONE24 relies on continuous feedback. Regular user analyses and A/B tests help to identify weaknesses and make adjustments. This iterative approach enables the company to react flexibly to changes in user behavior and to continuously improve the website even after it has been created.
Integration in social media campaigns
The integration of ONE24’s new website into social media campaigns is another strategic step towards increasing reach. Companies need to strengthen their online presence across different channels. Linking the website and social media makes it possible to target potential customers and increase the visibility of the brand. For ONE24, the seamless connection to existing social media strategies was of central importance when creating the website in order to convey a coherent brand message and promote interaction with the target group. We were able to utilize synergies. We designed ONE24’s new platform in such a way that it harmonizes optimally with various social media channels. This is achieved by implementing share buttons that allow users to easily share content in their networks. This function not only promotes the distribution of content, but also increases the likelihood of new users becoming aware of the website. In addition, specific landing pages were created that can be used specifically for social media campaigns. These pages are designed to maximize conversion rates by providing clear calls-to-action and offering visitors clear added value.
Content strategy and addressing target groups
A well thought-out content strategy is an integral part of successful social media integration. The content that is published on the website should also be taken up and promoted on social media. This requires close collaboration between the web content and social media teams in parallel to the website creation process. At ONE24, an editorial plan was developed to ensure that relevant content is published synchronized on both the website and social networks. This consistent approach strengthens trust in the brand and increases user loyalty.
Use of analytics for optimization
The analysis of user data plays a crucial role in the optimization of social media campaigns. Using tools such as Google Analytics and Social Media Insights, ONE24 will be able to understand how users interact with the website and which content is best received on social media. This information is valuable for adapting marketing strategies after the website has been created and enables the company to take targeted measures to further increase its reach. For example, the company can recognize which posts on social networks achieve particularly high engagement rates and use these insights to create similar content.
Cross-promotion and community building
Another important strategy for integrating the website and social media is cross-promotion. ONE24 not only uses its social media to promote content on the website, but also actively encourages interaction with its community. Regular surveys, competitions or live Q&A sessions increase engagement and build a loyal following. This direct communication with users helps to collect valuable feedback following the website creation in Switzerland and to continuously improve the offering.
Have a website created: The prices and cost factors
When a client wants om3 to create a website for them, it is crucial to have a clear understanding of the costs involved – with a view to efficient budgeting. The relaunch of the ONE24 website offers SMEs in particular valuable insights into the various cost factors that should be considered when developing a modern online presence. The most important of these include design, technical implementation, content creation, maintenance and support. Design is often the first point where companies invest, as it is directly linked to the user experience. An appealing and functional design requires expertise and can vary in complexity. Technical implementation includes aspects such as hosting, domain registration and security certificates. These technical elements are not only essential for the functionality of the website, but also for the protection of user data. Another significant cost factor is the creation of content. High-quality text, images and videos are crucial to attract users’ interest and keep them on the site. Companies should invest in professional content creation to ensure their message is clear and engaging. There are also ongoing costs for maintenance and support to keep the website up to date and resolve technical issues quickly.
Price range for services
Prices for website creation in Switzerland vary greatly and depend on the specific requirements of a company. General price ranges can be anywhere from a few thousand to tens of thousands of francs. Smaller companies should realistically assess what features they need and what investment is required to achieve their goals. Prices for simple websites range from around 2,000 to 5,000 francs. More comprehensive e-commerce solutions or customized designs can cost significantly more.
The decision as to whether to create a website yourself or seek professional help also plays a role in the costs. While DIY solutions may seem cheaper initially, this often leads to higher long-term expenses due to lack of optimization or security risks. Professional service providers like us offer comprehensive solutions that not only promise short-term success, but also ensure long-term benefits through ongoing support and customization.
Have a website created – our conclusion
The relaunch of the ONE24 website was not just a technical project, but a comprehensive process of digital transformation that took into account all aspects of e-commerce, web design and performance optimization. The fact that we were able to complete the project in just two weeks shows that high-quality results can be achieved within a tight timeframe when creating a website. In addition, the performance optimization, which is closely linked to SEO, underlines the importance of ensuring fast loading times and a smooth user experience. The user-centered design of the new website has enabled ONE24 to intensify interaction with visitors and thus significantly increase conversion rates. In addition, integration with social media campaigns has created an extended reach, allowing the company to target its audience and communicate the brand message consistently across different channels. These underline not only the value of professional support when having a website created, but also the need for continuous optimization and adaptation to changing market conditions. For small and medium-sized companies, it is crucial to be aware of these challenges and to make targeted investments in their digital presence.
Would you also like us to create a website for you in Switzerland? We look forward to your call or email and will be happy to answer questions in advance such as: What are our prices when having a website created or what specific steps would we take with you in the case of your new web presence?
