Sustainability is all the rage. But even the hottest green care and cleaning products don’t sell themselves. As an experienced web agency in Switzerland, we received an interesting order that fitted perfectly into our range of services: our retail client wanted to have a web store created in Zurich that was tailored to its ecological product line. For reasons of confidentiality, we are not naming the brand here. However, if you are planning to have a similar website created in Switzerland, we will be happy to provide the relevant references on request. Our Swiss client operates under the umbrella of a large corporation that specializes in environmentally friendly products. In order to be able to offer them on the market in a more differentiated way, our web design from Zurich was needed.
Have a web store created in Zurich: One project – one year
The large Swiss retail company was not new to the market at the time of the assignment. Rather, an existing online store was to be replaced. The aim was therefore to have a new and more modern online store created in Zurich using state-of-the-art technology. Because as much as the product range was based on green innovations, without a store system that was up to date, our client would not be able to assert itself in the competitive sustainability sector. The project was scheduled to take 12 months, which shows that it takes a certain amount of effort to create a professional online store with all the necessary complexity and integration of numerous applications. The relaunch was scheduled for the end of 2023. And we can already say at this point: the deadline was met and culminated in a successful relaunch of this sales platform.
As a web agency from Switzerland, we focus on thorough planning
And this is how we proceeded with this project: Our web agency from Switzerland first created a needs analysis with a target definition. Our client’s basic marketing strategies, the characteristics of its target group and, of course, the special product range, which required an equally special Internet presence, also had an influence here. Once the broad outline of our activities and measures was in place, we set about defining all the requirements. From this, we developed a coherent concept. Because if you want to have a web store created in Zurich, you need a sound basis before any technology. Today’s technical possibilities are just as extensive as the possible objectives. Both had to be harmonized. Among other things, typical specifications such as a choice of language between German and French were important.
The special features of having a webshop created in Zurich
It was desired that the web design and layout embodied the sustainability of the offer. But there were other criteria too: A headless eCommerce system architecture was to be used for this online store. The central store system would have two different front ends – in this case a German and a French-language store in the corresponding parts of Switzerland. The required headless system should enable the management of products from both regions. Apart from these central Swiss assignments, this project was very international. Teams from Switzerland, Germany, Belgium, the UK and the USA were involved. The ERP systems, for example, were hosted in Belgium, others in America. The store managers were based in London, the marketing team in Germany and the brand specialists were spread across several countries. Having a web store created in Zurich can therefore quickly become very cross-border. We still remember the coordination between the teams, where we always had to keep a close eye on the different time zones.
Have a webshop created in Zurich: UX makes the difference!
We are not only a webshop agency, but also a design agency from Zurich. So in the next steps, we focused on developing a user-friendly design, with increased emphasis on the user experience (UX). UX is not just a buzzword for us. When experienced sales professionals are asked what advantages brick-and-mortar retail has over eCommerce, the answer is almost always: the typical shopping experience, the customer experience in the store. If you have us create a web store for you in Zurich, we naturally cannot implement customer-oriented consultations, spherical music, room fragrances and imaginative store decorations. However, as a web agency from Switzerland, we will ensure that online shopping becomes an experience. We achieve this with eye-catching designs, intuitive, almost playful user guidance, visual amplifiers, lots of product information and an overall appearance that is perceived as very pleasant.
Create a professional online store with BigCommerce
A central role in our planning was the selection of the store system that was suitable for our customer. om3 is a BigCommerce partner and is therefore very familiar with the advantages of this solution. We therefore had good reasons to choose BigCommerce as the Saas solution for this online store project. If you would also like us to create an online store for you in Zurich, we can implement all common shopware, regardless of the provider: in addition to BigCommerce, we can also implement Magento, WooCommerce or Shopify, for example – depending on your needs and goals. BigCommerce might be too big for smaller stores with a manageable product range. Nomen est omen! However, as we were dealing with a very complex sales platform in our case, BigCommerce can make full use of its capabilities here. And these lie in solid product management, a multitude of sales options and numerous functions for marketing and analysis, which was also what we wanted. We always have great fun creating a professional online store with BigCommerce – that’s how sophisticated this system is. Incidentally, BigCommerce also delivers very convincing arguments when it comes to web design.
Have a webshop created in Zurich: the final steps
The further process steps were part of the classic routine of a web agency from Switzerland for such projects: The development and implementation as the core of the order was followed by various test phases and quality assurance measures. The launch of the new web store followed at the turn of 2023 with a go-live that satisfied everyone. Naturally, we also remained at our customer’s side for the subsequent support services. This is standard procedure for us when customers want us to create a web store for them in Zurich. During this transition from the old to the new webshop, it was important that the customers of this portal were informed about the change and that the conversion and redirection from the old store to products in the new store worked smoothly for them. Anyone who had saved the old URL should also be successful with the new store.
Have a website created: The costs in Switzerland
Perhaps you would also like to have a web store created in Zurich? Then our description has already given you a taste of how this process can work. When having a website created, prices are of course important. However, binding costs can rarely be quoted in advance. The effort, requirements and technical aspects are far too varied for that. But anyone who knows us knows that, as a renowned web agency from Switzerland, we are known for the fair prices, high transparency and cost certainty that we offer our customers.
Our web agency from Switzerland received follow-up orders
The conclusion of our project: we adapted a modern store system to the Swiss requirements for our customer, created a web design for high acceptance and also achieved a very high level of automation through integration in SAP via middleware. This resulted in further projects for this customer, in which we integrated campaigns into their store system, enabled mass uploads of new products and changed the domain and URLs.
Would you like to have your own webshop created in Zurich? Let’s start a conversation. We will be happy to provide you with suitable references.
