Have your homepage created in Switzerland – the start
Enziangarten’s brief was clearly formulated: The newly founded nursery in Einsiedeln wanted us to create a website that was modern, simple and user-friendly. The website should not only present horticultural products and services in an appealing way, but also offer potential customers easy access to information. At a time when digital presence is crucial to business success, the website was identified as a key element in the marketing mix. The aim was to create a platform that was both informative and inviting to capture visitors’ interest and encourage them to get in touch or make a purchase.
What our customer wanted for his homepage
Enziangarten had a clear idea of the type of content and features they wanted to include on their website. This included not only the presentation of plants and garden supplies, but also informative articles about garden care and seasonal tips. The challenge was to present this content in a way that was both engaging and easily accessible. Close collaboration with the customer ensured that all requirements and wishes were incorporated into the development process. And these were Enziangarten’s requirements when having their website created:
- The website should radiate a personal touch.
- The customer wants to enter, manage or update texts and images independently and easily.
- We therefore had to select a correspondingly user-friendly content management system (CMS).
- The website should be responsive in order to be optimally displayed on different devices.
- Intuitive navigation was also essential to help visitors quickly find the information they were looking for.
These requirements reflect the typical needs of many businesses, which often do not have extensive technical knowledge but still need an appealing online presence.
What’s special about creating a website for SMEs
A decisive factor for the success of the project was the close involvement of the customer in the entire process. From the initial brainstorming to the final implementation, the client was regularly involved in feedback rounds. This approach ensured that all decisions were made in the best interests of Enziangarten and that the final product met expectations. This active involvement not only allowed om3 to gain valuable insight into the customer’s specific needs, but also to build a trusting relationship. This is particularly important for craft businesses and SMEs, as they often require individual solutions that are tailored to their specific requirements. A successful website is therefore also based on close collaboration and an understanding of the project’s objectives.
Choosing the right content management system (CMS)
Choosing the right CMS is crucial to the success of a website. In today’s digital landscape, it is essential to choose a system that not only meets current requirements, but also enables future developments and expansions. For the Enziangarten project, the decision was made to use WordPress, a proven and flexible content management system that is characterized by its user-friendliness and adaptability. Why did we choose WordPress to create our website? There are many good reasons:
- WordPress offers numerous advantages that make it an ideal choice for companies of all sizes. First of all, it is an open source system, which means that it is free to download and use. This significantly reduces the initial cost of creating a website.
- There are also a variety of themes and plugins that allow you to customize and adapt your website. This flexibility is particularly important for craft businesses and SMEs that want to create a unique online presence.
- Another advantage of WordPress is the large community that is constantly working to improve and expand the system. This means that security updates are provided on a regular basis and new functions are constantly being developed. Users can also access a wealth of resources, including tutorials and support forums, to clarify their questions and solve problems as part of the website-building process.
Integration of plugins for additional functions
Another decisive aspect when choosing WordPress was the extensive selection of plugins. Plugins are extensions that can provide additional functions – from SEO optimization to e-commerce functions and security solutions. For Enziangarten, specific plugins were selected that met the requirements of the nursery. These included tools to optimize the loading speed of the website and to analyse user behaviour.
Through the targeted integration of these plugins, om3 was able to ensure that the website not only looks appealing after the homepage was created, but is also powerful and functional.
Design and prototyping when creating a homepage
The selection of a suitable design template was another important step in the project process. For the Enziangarten website, we chose an appealing and functional design that optimally reflects the values and range of the nursery. The design should emphasize the closeness to nature and the variety of plants and garden products on offer. The color palette was based on natural tones that create a harmonious atmosphere and invite visitors to learn more about the products. Once the choice was made, we created a prototype to give the client an initial idea of the future website. It included all the important pages of the website, including the homepage, product pages and contact information. This iterative approach allowed us to ensure that all of the client’s wishes and requirements were taken into account during the website creation process. An important step in this process was the consideration of user-friendliness. Navigation on the website needed to be intuitive so that visitors could quickly find the information they were looking for. Care was taken to ensure that the most important categories were clearly structured and easily accessible. The integration of call-to-action elements was also carefully planned; these should help visitors to quickly get in touch with Enziangarten or purchase products.
Have your homepage created in Zurich: The technical implementation
First, it was crucial to choose a suitable domain for Enziangarten. The domain is not only the address of the website, but also an essential part of the brand identity. om3 carried out a thorough analysis to ensure that the chosen domain was both memorable and relevant to Enziangarten’s services. Once the domain was determined, the purchase was processed immediately to ensure there were no delays in the project.
Hosting setup
Hosting is crucial for the performance and availability of the website. om3 chose a provider that not only offers high speeds and reliability, but also excellent customer service. Choosing a hosting package with SSD storage ensured that website load times were minimal, which is vital to the user experience. Slow loading times can put off potential customers and increase the bounce rate, which has a negative impact on search engine visibility. After the website has been created, high-performance hosting ensures that the website is always accessible and loads quickly, which is particularly important when users access it from mobile devices.
SSL encryption
To increase the security of this website, om3 implemented SSL encryption. This measure not only protects visitors’ data, but also increases confidence in the website. For online transactions or the collection of personal information, it is essential that this data is transmitted securely. Google has also indicated that websites with an SSL certificate are ranked higher in search results. Implementing this security measure therefore not only helps to protect users, but also improves SEO rankings.
Integration of functions and plugins
After the basic configuration, it was now time to integrate specific functions tailored to the needs of Enziangarten. The selection and installation of plugins played a central role in this. We therefore carefully selected plugins that not only helped to improve functionality, but also met the requirements for user-friendliness and performance. These included plugins for search engine optimization (SEO), user behavior analysis and loading speed optimization. One example of a useful plugin when creating a website is a form builder that Enziangarten can use to create individual contact forms. This enables visitors to make inquiries or obtain further information directly via the website. A user-friendly contact option encourages engagement and can lead to a higher conversion rate.
Testing and quality control after the website has been created
Before the website went live, om3 carried out extensive testing to ensure that all functions worked properly. This included tests on various devices and browsers to test the responsive design. In addition, all links were checked and any errors corrected. This quality control is crucial to the success of a website; it ensures that visitors have a positive experience and do not encounter technical issues. By having om3 build Enziangarten’s website in this way, we were able to create a robust and powerful website. The combination of a well thought-out hosting concept, effective security measures and a user-friendly design forms the foundation for long-term success in the digital space.
Have a website created in Switzerland: support and maintenance
We provided our nursery customer with comprehensive advice on text creation and search engine optimization (SEO) following the creation of the website. Enziangarten’s website should not only be attractively designed, but also rank well in the search engines. Our intensive support in the creation of SEO content included, among other things, the analysis of relevant keywords, the integration of these keywords into the texts and the optimization of meta tags and image descriptions. In addition, a content plan was developed to help the client publish fresh content on a regular basis. This is crucial to maintain visitor interest and increase visibility in search results. To do this, we ensured that Enziangarten had the necessary knowledge to create and adapt content independently.
If you would like us to create a website for you, we will continue to offer you support and maintenance, as we do for all our customers. Continuous support after completion of the website is of great importance for many companies, as technical problems or customization requests can occur at any time. This includes technical assistance, updating content or implementing new functions. An important part of long-term support is monitoring the website. We carry out regular analyses to monitor the website’s performance and identify potential areas for improvement. For example, we check loading times, analyze user behavior and track search engine rankings.
In addition, training courses are offered to further educate the Enziangarten team in the use of the website. This includes technical training on the use of the CMS as well as workshops on content creation and search engine optimization. This training ensures that the nursery team is able to effectively manage and optimize the website independently.
Have your homepage created – our conclusion
Our close collaboration with the customer enabled us to develop a customized solution that meets the specific requirements and wishes of the Enziangarten nursery. By selecting a user-friendly content management system that enables the Enziangarten team to maintain content independently and by implementing a responsive and appealing design, an optimal user experience was created. The technical implementation, including domain registration, hosting and security measures, ensures that the website can be accessed reliably and securely at all times. In addition, OM3 provides comprehensive post-launch support and maintenance, which is crucial for many companies to continuously optimize their online presence. The Enziangarten website is also actively integrated into social media campaigns, further increasing its relevance and reach. We advise all companies considering having a website created: If you want to achieve long-term success, invest in a professional solution like Enziangarten!
Would you like to know? How much does it cost to have a website created in Switzerland? Would you like to compare prices for having a website created? Or do you already have firm ideas about your new website? Then let’s get talking!
F&Q
How much does it cost to have a website created?
The costs for a homepage depend heavily on the scope and the desired functions and can range from CHF 2,000 to CHF 15,000.
How much does a website cost in Switzerland?
In Switzerland, the cost of a professional website is usually between CHF 2,000 and CHF 15,000, depending on the complexity of the project and the provider.
Who can create a professional website for me?
A professional website is best created by a specialized agency such as om3, which pays attention to individual requirements and optimized design.
Can anyone create a homepage?
In principle, anyone can create a simple website with a modular system, but for professional requirements, the expertise of an agency is recommended.
