Guide Q&A

How do I get started with eCommerce?

First find your products that you would like to sell. Check if there is a demand for it. You can carry out this check, for example, using hit lists on Amazon.

In the next step, find the manufacturer or retailer of your product.

Now make a decision about your shipping processes: own shipping, fulfillment provider or dropshipping. 

Determine your sales channels: your own web shop, trading platform (e.g. Amazon, eBay, Etsy) or a shop in social media (e.g. Facebook, Instagram).

Now define your target group and address them. Show her you have the products she needs.

Make your shop known with social media content, ads, SEO, SEA and other measures.

How much can you earn with an online shop?

The earning potential varies greatly. They depend on your awareness, your products and your sales volume. The average profit margin of online retailers in Switzerland was 5.7% in 2020. In comparison: In Germany, the average profit margin was 2.4%. (Source: Handelsblatt of July 13, 2021)

What is eCommerce?

eCommerce means electronic commerce or electronic trade. eCommerce includes all sales activities over the Internet. It represents a supplement or a replacement for the stationary trade. Synonyms are: online trading
and e-commerce.

Are Ecommerce Websites Safe?

The web hosting partner for the web shop offers the first security wall. The shop system also has an impact on security. Encrypted pages with HTTPS are a must. Two-factor authentication should be used when logging into the customer area
be used. With these precautions, hacking is still possible, but the hurdles are greater. You can protect yourself against DDoS attacks with a serverless content management system (CMS).

Which shop systems are there?

A distinction is made between purchase and rental systems as well as open source systems. Purchase shops are, for example, OXID, Intershop or Gambio. Rental systems include Shopify, Shopware, BigCommerce, SAP Commerce Cloud, Wix and Jimdo;
Open source systems are Magento, WooCommerce or osCommerce. If someone wants to have individual processes implemented, an in-house developed shop system is ideal.