Store systems compared in 2025: The big overview for e-commerce companies

Store systems in comparison

om3

6. November 2024

Choosing the right store system is a crucial step to success in e-commerce. However, with a large number of providers on the market, the decision can be difficult. Our overview of store systems in comparison highlights the five leading systems: Shopware, Shopify, BigCommerce, WooCommerce and Magento. Each of these store systems offers special advantages and functions that are tailored to the needs of different company sizes and sectors.

Origin and distribution of store systems compared in 2025

Shopware: Shopware originates from Germany and has a particularly strong presence in the DACH region. The close ties to the German market ensure good adaptation to the legal requirements in Germany, Austria and Switzerland. Medium-sized companies and large retailers in the region in particular rely on Shopware.
Shopify: Shopify was developed in Canada and has a particularly high distribution in the USA and worldwide. Shopify is popular with small businesses and start-ups because it is easy to use and has a global network of integrations. The platform is often used by direct-to-consumer (D2C) brands that operate internationally.
BigCommerce: As a US provider, BigCommerce has a strong market share in the USA and is also becoming increasingly important in Europe. The system is aimed at medium-sized companies and companies with strong growth potential. It offers a flexible solution for companies that require high scalability and multichannel support.
WooCommerce: WooCommerce originates from the USA and is widely used worldwide due to its integration with WordPress. It is particularly popular with small and medium-sized companies that want to add e-commerce functionalities to their WordPress site. This integration makes WooCommerce a flexible solution, especially for content-driven businesses.
Magento: Magento, also from the USA, is widely used globally and is particularly popular with larger companies with complex product portfolios. Magento offers extensive customization options and is known for its scalability, making it a popular choice for large, international brands.

Type: Open source or SaaS solution for store systems in comparison

Shopware: Shopware is available as an open source solution and also offers a paid enterprise version. Companies can host the software on their own servers, giving them maximum control and customization options. The open source version is well suited for companies that require a high degree of customization.
Shopify: Shopify is a pure SaaS solution and is fully hosted, which means that Shopify takes care of the hosting and security. This makes it particularly attractive for companies that want to get started quickly and don’t want to worry about technical details. Shopify offers a high degree of user-friendliness, as all updates and maintenance run automatically. An important point for all store systems in comparison.
BigCommerce: BigCommerce is also a SaaS solution that is characterized by its strong scalability and ease of use. This platform is particularly suitable for companies that are growing rapidly and need a reliable infrastructure. The SaaS approach means that BigCommerce also takes care of the security and maintenance of the platform.
WooCommerce: WooCommerce is an open source solution that works as a WordPress plugin and therefore requires hosting from the company itself. The tight integration with WordPress gives users full control over their website, including customizations and optimizations. For companies already using WordPress, WooCommerce is a logical extension.
Magento: Magento is also open source, with an additional paid Commerce Cloud option for large companies. The open source nature of Magento allows companies to customize and extend the software to meet their specific needs. The Commerce Cloud also offers a hosted solution for companies looking for a mix of customizability and cloud infrastructure.

eCommerce store systems comparison by industry and company size

Shopware: Shopware is aimed at small to medium-sized enterprises (SMEs) as well as larger e-commerce companies. Companies in the DACH region in particular appreciate the flexibility and customizability that Shopware offers. The platform is ideal for companies that want to expand in e-commerce without sacrificing comprehensive functions.
Shopify: Shopify is particularly popular with start-ups and small to medium-sized businesses, as well as D2C brands, as it offers a user-friendly solution. It is ideal for companies that want to get started quickly and cost-effectively without having to invest extensive technical resources. Thanks to the different pricing models, Shopify can be used for both smaller and larger projects.
BigCommerce: BigCommerce is suitable for SMEs through to large companies that have high requirements in terms of scalability and functionality. The platform offers a variety of features that are useful for growing businesses, including multichannel options and extensive integrations. BigCommerce is a solid choice for businesses looking to expand from small beginnings into the international market.
WooCommerce: WooCommerce is flexible and a good fit for small and medium-sized companies that want to manage their content through WordPress. It is particularly suitable for companies that already operate a WordPress site and simply want to add e-commerce functions to it. WooCommerce is ideal for companies that do not require a large infrastructure and prioritize content management.
Magento: Magento is designed for large companies and complex e-commerce projects that require extensive customizability. The platform is ideal for companies with complex product portfolios and specific technical requirements. Magento offers comprehensive functions and high scalability, making it the preferred choice for large, internationally active companies.

Comparison of store systems: The technical basics

Shopware: Shopware is PHP-based and requires its own hosting environment, which gives companies full control over their technical settings. This PHP environment allows for extensive customization and individualization. For companies that prefer their own IT infrastructure, Shopware is a suitable choice.
Shopify: Shopify is based on proprietary technology and offers a fully hosted SaaS platform that minimizes the technical effort for the user. Because Shopify provides all the infrastructure and security, businesses can focus on growth. However, the proprietary environment means less flexibility in customization compared to open source systems.
BigCommerce: BigCommerce is also a proprietary, SaaS-hosted platform that provides technical relief in a similar way to Shopify. Nevertheless, the platform offers numerous integration options, which makes it particularly attractive for companies with specific software needs. Opting for a SaaS solution such as BigCommerce simplifies the operation and maintenance of the technical infrastructure.
WooCommerce: WooCommerce works as a PHP-based WordPress plugin and therefore requires its own hosting environment. This structure offers a lot of flexibility, as WordPress hosting is inexpensive and easily scalable. For companies already using WordPress, WooCommerce is a logical addition that offers technical expertise and customization options.
Magento: Magento is also PHP-based and requires dedicated hosting, which is often associated with increased server requirements. The platform is resource-intensive and requires a powerful infrastructure, especially for large and complex e-commerce websites. Companies with a technical infrastructure and development team can heavily customize Magento, which, according to our store system comparison analysis, makes the platform particularly attractive for large companies.

Store systems in comparison: design and templates

Shopware: Shopware offers a wide range of flexible and customizable themes that can be adapted to different industries and business styles. These themes can be easily personalized and offer a high-quality user experience. The platform is particularly suitable for companies that attach great importance to an individual design.
Shopify: Shopify offers numerous responsive and design-oriented themes that can be customized quickly and easily. The themes are ideal for companies that value design and user-friendliness but do not want to make any in-depth technical adjustments. Shopify also offers a theme store where additional designs are available.
BigCommerce: BigCommerce also offers a selection of modern and responsive themes that can be easily customized. However, the flexibility in design customization is somewhat more limited than with Shopify, which could be a disadvantage for some companies. Nevertheless, BigCommerce offers a solid foundation for companies that value modern design and easy customizability.
WooCommerce: WooCommerce uses the WordPress theme system, which offers enormous flexibility in terms of design options. It can be combined with almost any WordPress theme, making the possibilities for customized design almost limitless. Companies that require a highly personalized design benefit from a large selection of themes and customization options, which stands out among the eCommerce store systems in comparison.
Magento: Magento offers extensive customization options in the area of design, but often requires individual development and technical expertise. Companies with complex design requirements or individual branding are in good hands here, as Magento offers a high degree of design flexibility. However, major customizations often require dedicated developer resources to reach their full potential.

User-friendliness (backend and frontend) of the store systems in comparison

Shopware: Shopware offers a user-friendly backend, but requires a certain amount of training. Especially for users without previous experience, it makes sense to invest time in training or tutorials in order to be able to use the functions effectively. The system is therefore particularly aimed at companies that are prepared to invest in a steeper learning curve in order to benefit from comprehensive functions. This is what makes Shopware so popular among store systems.
Shopify: Shopify is known for its intuitive backend and is considered one of the most user-friendly platforms on the market. Especially for beginners or small businesses that want to focus on the essentials, Shopify is ideal. The dashboard is clearly laid out so that users can easily add and customize products, manage orders and make basic adjustments.
BigCommerce: BigCommerce also offers a user-friendly backend that is also suitable for beginners. The user interface is clear and easy to navigate, which makes it easier to manage the store. BigCommerce is therefore a good choice for companies looking for a professional e-commerce solution without extensive technical knowledge.
WooCommerce: WooCommerce uses the familiar WordPress backend, which makes it particularly easy for experienced WordPress users. Familiarity with the interface and structure makes it easier to use, but requires the user to have at least basic WordPress knowledge. This platform is ideal for companies that already work with WordPress and want to integrate their online store into an existing website.
Magento: Magento offers a complex backend that is specifically designed for experienced users and developers. Companies with a technical team can take full advantage of the extensive features, but for less experienced users the backend can be a challenge. This platform is therefore particularly suitable for companies that have demanding requirements and can use the support of a development team.

A comparison of the B2B functions of online store systems

Shopware: Shopware offers extended B2B functions that are specifically geared towards business customers. The B2B Suite in the Enterprise Edition enables customer-specific price lists, role and authorization systems and quotation requests. Especially for companies in the DACH region that have complex B2B requirements, Shopware is a suitable choice to meet the specific needs of this market.
Shopify: Shopify offers basic B2B features, such as the ability to define customer roles and discounts, in the standard version. For more extensive B2B needs, Shopify Plus offers advanced features, including wholesale channels and custom pricing. These options make Shopify the choice for small to mid-sized B2B businesses looking for simple management and without overly complex requirements.
BigCommerce: Compared to other store systems, BigCommerce offers integrated B2B functionalities, including customer-specific pricing, wholesale discounts and support for extensive product catalogs. Thanks to its flexibility and built-in functions, BigCommerce is particularly suitable for companies looking for a professional B2B solution without major customization costs. BigCommerce is therefore ideal for companies with medium B2B requirements and a focus on efficiency.
WooCommerce: WooCommerce offers few B2B-specific functions out of the box, but can be customized using plugins. With plugins such as the “WooCommerce Wholesale Suite”, customer-specific prices, role management and order forms can be implemented. This makes WooCommerce a flexible choice for small B2B companies or companies with a mixed B2B/B2C approach that need simple solutions and want to customize their B2B features.
Magento: Magento offers a comprehensive range of B2B functions, including user-defined price lists, customer accounts with roles and authorizations, as well as customer-specific catalogs. The Magento Commerce Edition is specially tailored to B2B customers and offers extensive functions for complex business processes. Magento is therefore particularly suitable for large B2B companies that require personalized shopping experiences and specific B2B workflows

SEO functionality in a comparison of store systems

Shopware: Shopware offers a variety of SEO options that enable companies to optimize their website for search engines. From individual meta tags and URL structure to advanced settings, Shopware offers all the necessary functions. This is a particular advantage for companies in the DACH region, as the platform is well adapted to regional SEO requirements.
Shopify: Shopify offers solid basic functions for SEO, such as the customization of meta tags and alt tags. However, there are limitations, particularly with the URL structure, which is less flexible than other platforms. For simple SEO requirements, Shopify is sufficient, but it can be limited for more detailed customization.
BigCommerce: BigCommerce offers basic SEO features that allow businesses to customize meta tags, alt tags and other SEO elements. The platform is built to be SEO-friendly, although some advanced customizations are limited. For businesses that want to fulfill basic SEO requirements without diving deep into technical details, BigCommerce is a good choice.
WooCommerce: Thanks to the WordPress integration, WooCommerce offers an excellent basis for SEO customizations. With numerous plugins such as Yoast SEO, comprehensive SEO strategies can be implemented and customized. This makes WooCommerce particularly attractive for companies that pursue a strong content strategy and require detailed SEO optimizations.
Magento: Magento offers highly customizable SEO features and is ideal for technical SEO. With a variety of customization options in the backend, companies can pursue and implement specific SEO strategies. This makes Magento the ideal store system for companies that want to pursue a sophisticated SEO strategy and invest in technical SEO.

Mobile optimization and performance of online store systems in comparison

Shopware: Shopware offers mobile-optimized themes that ensure good loading speed and mobile user-friendliness depending on the hosting performance. The platform is designed to enable retailers to reach their customers on all devices. Companies that attach particular importance to mobile optimization can further improve mobile performance by making adjustments in the backend.
Shopify: Shopify is optimized for mobile devices out of the box and benefits from the performance of a hosted system. The themes are responsive and ensure that stores also look appealing and load quickly on mobile devices. This makes Shopify an attractive choice for businesses looking for a flawless mobile experience.
BigCommerce: BigCommerce is also optimized for mobile devices and offers good mobile user-friendliness. Thanks to the hosted infrastructure, performance remains stable, even with high visitor numbers. This platform within the store systems in comparison is ideal for companies that rely on a strong mobile presence and reliable performance.
WooCommerce: WooCommerce is mobile-optimized through the WordPress themes, but is heavily dependent on hosting. Companies need to ensure good hosting to guarantee a smooth mobile experience. WooCommerce is therefore particularly suitable for companies that want to customize their mobile performance and influence loading times via hosting.
Magento: Magento is mobile-optimized, but requires a powerful hosting infrastructure for good loading times and performance. The platform is optimized for large projects and can be adapted for optimal mobile performance, but this often requires a strong server setup. Magento is particularly suitable for large companies with high demands on mobile optimization and performance.

Scalability and multichannel support

Shopware: Shopware is highly scalable and offers strong support for multichannel sales, which is particularly beneficial for growing businesses. The platform enables sales through various channels such as social media and marketplaces, making it ideal for merchants pursuing a multichannel strategy. Thanks to its flexible architecture, Shopware is suitable for companies that want to continuously expand their sales strategies.
Shopify: Shopify offers high scalability and is particularly suitable for companies that are growing rapidly. The multichannel integration includes all major social media platforms and marketplaces, allowing merchants to showcase their products everywhere. Thanks to its robust infrastructure and SaaS model, Shopify can easily manage an increasing number of orders and customers.
BigCommerce: BigCommerce is extremely scalable and is suitable for companies looking for long-term growth. The multichannel functionality enables sales via a variety of platforms and marketplaces, which creates a broad reach for the products. For companies with high expansion potential and a desire to diversify their sales channels, BigCommerce is an excellent choice.
WooCommerce: WooCommerce is flexibly scalable, but depends on the resources of the hosting server, which must be taken into account with increasing traffic and order volumes. Multichannel options are available through WordPress plugins, but this requires additional settings and possibly external services. WooCommerce is ideal for businesses that require flexible but controlled scaling.
Magento: Magento is ideal for large, scalable e-commerce solutions and supports a broad multichannel sales strategy. With extensive customization options and a stable infrastructure, Magento is suitable for companies aiming for extensive expansion. In comparison to the store systems mentioned, the platform is designed to meet the requirements of large retailers with extensive product catalogs and complex sales channels.

Comparison of store system integrations and interfaces

Shopware: Shopware supports a variety of integrations via APIs, especially for ERP and CRM systems. The platform is designed to seamlessly integrate business solutions and offers numerous plugins and API connections for different requirements. This openness for interfaces makes Shopware particularly attractive for companies that maintain a flexible IT environment.
Shopify: Shopify has an extensive app store with integrations and offers the option of API connection. This allows the platform to be expanded to include tools for marketing, warehouse management, CRM and more. Shopify is therefore ideal for companies that want to access a wide range of tried-and-tested tools without the need for extensive development work.
BigCommerce: BigCommerce offers a wide range of integrations via APIs, making it easy to connect ERP, CRM and marketing solutions. The platform is designed to integrate seamlessly with existing business systems, making it easier to manage processes and data. This compatibility with numerous interfaces makes BigCommerce ideal for companies with complex IT needs.
WooCommerce: WooCommerce is very integration-friendly thanks to a large number of plugins, making it easy to add ERP and other system connections. The open structure of WordPress and WooCommerce allows companies to integrate existing systems and tools without major restrictions. This is ideal for companies that rely on a specific selection of third-party providers.
Magento: Magento offers extensive API integrations and is suitable for companies that require a highly customizable solution. The platform enables extensive integration with ERP, CRM and other systems, which supports the management of complex business processes. Magento is ideal for companies with special requirements and high integration needs.

Comparison of store systems: Customizability of check-out processes

Shopware: Shopware offers the possibility to customize the checkout process with plugins and thus respond to individual company needs. This enables the creation of an optimized customer experience that improves the conversion rate. For companies that want a flexible checkout, Shopware offers the necessary customization options.
Shopify: Shopify offers a basic checkout, but the customization options are limited, especially in the standard version. For further customization, an upgrade to Shopify Plus is required. These limitations make Shopify interesting for companies that rely on simple checkout processes without major customization requirements.
BigCommerce: BigCommerce offers a flexible checkout within the store systems in comparison, which allows for some customization and thus enables a user-friendly shopping experience. The ability to customize the checkout for specific customer needs makes BigCommerce particularly attractive for companies that want to make simple changes without extensive programming.
WooCommerce: Thanks to numerous plugins, WooCommerce allows a high degree of customizability of the checkout process. Companies can customize the process and add plugins to integrate specific functions. For companies that want a customized checkout solution, WooCommerce offers many options for individual design.
Magento: Magento is known for its extensive customization options for checkout and is ideal for companies with specific requirements. Especially for large companies that require a highly personalized ordering process, Magento is the perfect choice. The platform allows complex customizations that optimize the checkout for different types of customers.

Comparison of the legal security and certifications of store systems

Shopware: Shopware is GDPR-compliant and optimized for the requirements of the EU and Swiss markets, which makes it easier to comply with European data protection regulations. The platform also offers various options for adapting legal standards, which is particularly important for German-speaking countries. Companies that place a high value on data protection and legal security are well advised to use Shopware.
Shopify: Shopify complies with international data protection standards and offers customizations for the GDPR, especially via integrations and apps. However, companies using Shopify can take additional measures to be fully GDPR compliant. Shopify is well suited for companies looking for an easy entry into legal compliance, especially if they operate internationally.
BigCommerce: BigCommerce meets basic security requirements and also offers GDPR-compliant customizations. The platform supports companies in complying with international data protection guidelines, which makes it interesting for European retailers. Companies looking for a legally compliant and secure solution will find BigCommerce a reliable choice.
WooCommerce: WooCommerce offers numerous options to make the platform GDPR-compliant and allows strong customization to regional legislation. As WooCommerce is based on WordPress, users can also add various plugins for legal compliance. This makes WooCommerce ideal for businesses that want to have full control over their legal requirements.
Magento: Magento meets high security standards and can be customized for specific GDPR requirements. The platform is particularly popular with large, international companies that rely on legally secure solutions. In terms of store systems in comparison, Magento offers comprehensive customizations that make it possible to map even complex legal requirements.

Store systems in comparison: payment and shipping service providers

Shopware: Shopware offers a wide range of payment providers and shipping modules that are specifically tailored to the European market. The platform supports various payment methods and enables companies to flexibly organize the shipping process. Shopware is particularly suitable for companies in the DACH region that want to integrate a regional payment and shipping service provider.
Shopify: Shopify offers simple integration of common payment providers and has its own payment processing, Shopify Payments. This simplifies the payment process and reduces transaction fees. The platform is ideal for companies that want fast and smooth payment processing without complex integration.
BigCommerce: BigCommerce offers a comprehensive selection of payment and shipping options and enables companies to process them flexibly. The platform is particularly well suited for businesses that offer multiple payment methods and have complex shipping requirements. The broad support of service providers makes BigCommerce a versatile choice.
WooCommerce: WooCommerce offers a wide range of payment and shipping options through numerous plugins that can be easily integrated into the system. The platform is ideal for businesses that need specific payment and shipping services and want to customize them to their customers’ needs. WooCommerce gives companies the freedom to flexibly decide which providers they want to use.
Magento: Magento supports a large number of payment and shipping service providers as part of the store systems in the comparison and enables companies to create specific handling processes. The platform is ideal for large companies with complex requirements as it offers seamless integration. Magento is the ideal choice for companies that require highly customized solutions for payment and shipping processes.

Extensions and functional enhancements

Shopware: Shopware has an extensive plugin store that offers numerous extensions for various business requirements. Companies can expand the system with plugins and adapt it to their specific needs. Shopware is a flexible platform, especially for companies that want to add new functions on a regular basis.
Shopify: Compared to other store systems, Shopify offers a large app store with extensions for various areas such as marketing, analysis and customer service. These simple integrations make Shopify ideal for companies that want to expand their functionalities without major development effort. The wide selection of extensions provides a solid basis for companies that want to use additional functions with little technical effort.
BigCommerce: BigCommerce has an extensive app store that offers numerous extensions for e-commerce companies. The platform supports companies in expanding their functionalities through simple and fast integrations. This makes BigCommerce particularly attractive for companies looking for a flexible solution to expand their e-commerce strategy.
WooCommerce: WooCommerce offers extremely flexible expandability thanks to a large number of free and paid plugins. Companies can quickly expand the functions of their store without having to go deep into development. WooCommerce is the ideal choice for companies looking for flexible customizability and the possibility of continuous expansion.
Magento: Magento has an extensive marketplace for extensions that is specially designed for large and complex requirements. The platform enables companies to greatly expand their functionalities and adapt them to their specific requirements. Magento is the optimal choice for companies that require complex and customized solutions.

Store systems in comparison: content management and maintenance effort

Shopware: Shopware requires a moderate amount of maintenance, as regular updates are necessary to ensure security and functionality. The maintenance effort for content is manageable and suitable for companies looking for a controlled and stable solution. These requirements make Shopware ideal for medium-sized companies that need a reliable solution with regular update support.
Shopify: Thanks to the SaaS model, Shopify’s maintenance effort is minimal as the system is automatically updated and maintained. Companies therefore hardly have to worry about technical updates and can concentrate on content maintenance. Shopify is particularly suitable for small to medium-sized companies that do not want to spend IT resources on maintenance.
BigCommerce: Similar to Shopify, BigCommerce as a SaaS solution requires little maintenance and is therefore ideal for companies that prefer a low-maintenance solution. As updates are carried out automatically, users can concentrate on their day-to-day business. This platform is well suited for companies that value stable performance without having to worry about maintenance tasks.
WooCommerce: WooCommerce requires regular maintenance and updates depending on the hosting and plugins used. Companies using WooCommerce should regularly update plugins and pay attention to security updates to ensure smooth performance. This platform is therefore particularly suitable for companies with technical resources or external maintenance support.
Magento: Magento requires a high level of maintenance, as regular updates and patches are necessary to close security gaps and optimize the platform. Magento is ideal for companies that can make use of a technical team or professional maintenance services. For large, complex projects that require dedicated IT support, Magento is a solid choice.

Sustainability and environmental aspects in a comparison of store systems

Shopware: The sustainability of Shopware depends heavily on the hosting provider chosen, although Shopware itself is CO₂-neutral as a company. Companies can further improve their ecological footprint by choosing an environmentally friendly hosting provider. This platform is ideal for companies that want to rely on environmentally friendly hosting solutions.
Shopify: Shopify is actively involved in various sustainability programs and offers carbon offsetting for its own hosting. These initiatives make Shopify an environmentally friendly option that offers companies a climate-friendly e-commerce platform. Shopify is therefore particularly suitable for companies that value sustainability and climate neutrality.
BigCommerce: BigCommerce shows less transparency in terms of environmental programs, but offers opportunities to reduce the carbon footprint through the choice of hosting provider. Companies can contribute to sustainability through customized hosting solutions. This platform is suitable for companies that want flexibility in their choice of hosting provider.
WooCommerce: WooCommerce is also dependent on the hosting provider, so companies can influence sustainability by choosing environmentally friendly hosting services. Companies that want to rely on sustainable hosting options will find a flexible solution in WooCommerce. The platform is well suited for companies with a focus on climate-friendly hosting solutions.
Magento: The sustainability of Magento in the comparison of store systems also depends heavily on the hosting provider, meaning that companies can improve their ecological footprint by making a conscious choice of hosting. Magento is suitable for companies that want to run large projects on an environmentally friendly infrastructure and remain flexible in their choice of hosting.

Scalability and updates of the store systems in comparison

Shopware: Shopware offers good scalability and regular updates that improve the security and performance of the platform. The platform is suitable for companies that want to gradually expand their business activities while ensuring that the system remains up-to-date. Shopware is therefore a suitable choice for growing companies looking for a long-term scalable solution.
Shopify: Shopify is very scalable and performs updates automatically so that the system is always up to date. These automated updates make it easier for companies to deal with growing requirements and are particularly beneficial for dynamically growing brands. Shopify is ideal for companies that want simple, maintenance-free scalability.
BigCommerce: Among the store systems in the comparison, BigCommerce offers high scalability and automatic updates, which makes the platform particularly stable and future-proof. BigCommerce is a solid choice for companies that want to integrate a growing order volume and additional channels. The platform is ideal for companies with high growth potential and a need for flexible, automated expandability.
WooCommerce: WooCommerce is scalable, but relies on manual updates that need to be carried out regularly. This platform is well suited for companies that require customized scaling and want to manage updates themselves. WooCommerce is ideal for small to medium sized businesses with a specific focus on flexibility and control.
Magento: Magento is extremely scalable and offers regular updates and patches for maximum security and performance. Magento is a powerful solution, especially for large companies with strong expansion plans. The platform is ideal for international companies with large product catalogs and complex technical requirements.

Store systems in comparison: analytics and reporting

Shopware: Shopware offers integrated reports and analysis functions that can be expanded using plugins. The platform is particularly suitable for companies that want to analyze their sales figures and customer data in detail. Companies can use Shopware to make well-founded decisions and adapt their marketing strategies accordingly.
Shopify: Shopify provides extensive reporting options that vary depending on the plan selected. The reports include sales figures, customer behavior and other metrics that are valuable for strategic alignment. Shopify is ideal for businesses that want to make data-driven decisions without having to use external analytics tools.
BigCommerce: BigCommerce provides integrated reports and extensible analytics that help companies gain detailed insights into their business activities. The platform is ideal for companies that need reliable, integrated analysis and reporting tools. With BigCommerce, companies can gain in-depth insights and optimize their business strategies.
WooCommerce: WooCommerce offers basic reports and can be expanded using plugins such as Google Analytics or other analysis tools. These plugins are necessary for companies that rely on detailed evaluations. WooCommerce is therefore suitable for companies that want to customize and flexibly expand their analytics.
Magento: Magento offers comprehensive analysis and reporting options that provide in-depth insights into sales figures, customer behavior and more. Magento is an excellent choice, especially for large companies that rely on detailed data analysis. The platform offers robust reporting tools that are necessary for complex e-commerce strategies.

Comparison of software costs and follow-up costs for store systems

Shopware: The costs for Shopware vary between CHF 5,000 and CHF 20,000, depending on the package and functions selected. The follow-up costs are incurred through regular updates and possible adjustments. This platform is ideal for medium-sized companies looking for a customized solution with moderate running costs.
Shopify: Shopify starts at CHF 30 per month and offers various pricing models depending on the company’s requirements. The follow-up costs are higher when upgrading to Shopify Plus, but are worthwhile for companies with larger requirements. Shopify is an attractive choice for companies that prefer monthly billing and a flexible pricing model.
BigCommerce: BigCommerce also offers monthly subscriptions, starting at CHF 30, with additional costs for larger plans and features. This platform is ideal for companies looking for a scalable solution with clear monthly costs. The follow-up costs are manageable, making BigCommerce particularly suitable for growing businesses.
WooCommerce: WooCommerce is free within the store systems in comparison as open source, but there are costs for plugins and hosting, which can vary. Companies can flexibly adapt the platform to their budget requirements, whereby the costs are influenced by the choice of hosting and additional functions. WooCommerce is therefore ideal for companies with flexible budget requirements and an open source strategy.
Magento: The costs for Magento start at CHF 15,000 and can rise due to additional follow-up costs for maintenance and updates. This platform is suitable for large companies that are willing to invest in a complex and powerful solution. Magento is ideal for companies with large project budgets and specific requirements.

Store systems in comparison: duration and project costs

Shopware: Smaller projects can be implemented in 3-6 months, while extensive B2B or enterprise projects require 6-12 months. The implementation costs range from CHF 10,000 to CHF 80,000, depending on the depth of the project and the B2B suite selected. Shopware is particularly suitable for companies that want to implement complex projects with sufficient planning.
Shopify: Implementation can be completed in 2-4 weeks, with larger Shopify Plus projects taking up to 3 months. Implementation costs vary between CHF 2,000 and CHF 25,000, depending on customization needs. Shopify is ideal for companies that want to get started quickly and are looking for a manageable implementation time.
BigCommerce: Standard implementations take 1-3 months, while complex integrations take up to 6 months. The costs range from CHF 5,000 to CHF 50,000, depending on the specific requirements. BigCommerce is suitable for companies that want to implement medium to large e-commerce projects.
WooCommerce: Smaller projects can be implemented in 1-3 months, while extensive, individual projects can take up to 6 months. The costs for implementation range from CHF 3,000 to CHF 40,000, depending on requirements and plugin use. WooCommerce is ideal for companies looking for a flexible, customizable solution.
Magento: Magento requires 4-8 months for standard projects, for B2B and enterprise projects 8-12 months or more should be planned. Implementation costs start at CHF 20,000 and go up to over CHF 150,000 for large projects. Magento is suitable for complex projects with large budgets and long development times.

eCommerce store systems in comparison Resources and support

Shopware: Shopware offers comprehensive support in the DACH region and is backed by a constantly growing community. Companies can rely on a solid network and professional support. This is ideal for companies in the DACH region that value local support.
Shopify: Shopify offers round-the-clock support and is backed by a large international community. The platform is ideal for companies that value constant availability and fast support. Shopify is therefore well suited for companies of all sizes.
BigCommerce: BigCommerce offers international support and is backed by an active community. Companies can access help around the clock, which is particularly valuable for global projects. The platform is ideal for companies that rely on international support.
WooCommerce: WooCommerce is supported by a community and offers a wide range of service providers who can help with implementation and maintenance. Among the store systems in the comparison, this platform is particularly suitable for companies that value community support and flexible partner solutions. WooCommerce is ideal for companies looking for flexible support options.
Magento: Magento offers extensive support for the enterprise version and a large community for open source users. The platform is ideal for companies that rely on comprehensive technical support and a strong partner network.

Partner and media recommendations of the store systems in comparison

Shopware: Shopware is recommended and rated positively as a solution for medium-sized companies, particularly in the DACH region. The platform is particularly popular among companies with a focus on the German-speaking market.
Shopify: Shopify is popular with D2C and start-up brands worldwide and is often recommended as a leading platform for growing businesses. The ease of use and comprehensive support make Shopify the preferred choice for many small to medium-sized businesses.
BigCommerce: BigCommerce has a strong market presence in the USA and is also becoming increasingly recognized in Europe. The platform is particularly popular with companies with international expansion plans and multichannel requirements.
WooCommerce: WooCommerce is widely used and is particularly popular with companies that use WordPress and are looking for a flexible e-commerce extension. The platform is ideal for content-driven companies and is recommended by WordPress users worldwide.

This comprehensive comparison of store systems helps companies to choose the right store system based on specific requirements. om3 Marketing GmbH offers customized consulting and implementation for Shopify, BigCommerce, WooCommerce and other systems, supported by an experienced team that helps companies of all sizes to grow and succeed.

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SEO in Zurich for up-and-coming start-ups and SMEs

SEO agency in Zurich helps start-ups and SMEs to increase their visibility through targeted optimization and content development. Local SEO, keyword research and customization sustainably strengthen the digital presence.

D2C: The future of sales – How companies benefit from the direct-to-consumer model

The D2C model increases profit margins and strengthens customer loyalty by enabling direct sales and bypassing middlemen.